Privacy Policy

Welcome to Blue by Ocean (“we,” “us,” or “our”). We are committed to protecting the privacy of competitive swimmers, lifeguards, water fitness professionals, and all aquatic enthusiasts who use our services. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website bluebyocean.com.

1. Information We Collect

To provide our global community with the best aquatic equipment shopping experience, we collect:

• Personal Identification Information: Name, email address, shipping address, phone number, and payment details when you make purchases of swimwear, training gear, or pool equipment.
• Transaction Data: Purchase history, products viewed, and order details to improve your shopping experience for competitive swim gear and water fitness systems.
• Technical Data: IP address, browser type, device information, and browsing behavior to optimize our website for aquatic professionals worldwide.
• Cookies Data: As detailed in our Cookies section below, to remember your preferences for swim gear shopping.

2. How We Use Your Information

We use your data to serve our community of water athletes:

• Process orders for swimwear, training equipment, and pool care products efficiently
• Provide customer support to lifeguards, coaches, and competitive swimmers
• Improve our product offerings and website experience for aquatic professionals
• Send order confirmations and shipping updates (excluding remote Asian regions)
• Prevent fraud and enhance payment security for international transactions
• Personalize recommendations for swim gear and water fitness equipment

3. Data Sharing and Disclosure

We value your privacy as much as you value performance in the water:

• Service Providers: We share necessary information with payment processors (Visa, MasterCard, JCB, PayPal), shipping carriers, and IT service providers to fulfill your aquatic gear orders.
• Legal Requirements: We may disclose information if required by law or to protect our rights and the safety of our swimming community.
• Business Transfers: In case of merger or acquisition, customer information may be transferred, with notice provided.
• Never Sold: We do not sell your personal information to third-party marketers.

4. International Data Transfers

As we serve aquatic professionals globally (excluding some remote areas in Asia), your information may be transferred to and processed in the United States and other countries. We implement appropriate safeguards for these transfers.

5. Data Storage and Security

Your security is as important to us as your performance in the pool:

• All payment data is processed through PCI-DSS compliant systems with 256-bit SSL encryption
• Sensitive data is tokenized and stored securely
• Regular security audits are conducted to protect our swimming community
• We retain personal data only as long as necessary for aquatic business purposes

6. Your Rights

As a valued member of our aquatic community, you have the right to:

• Access and receive a copy of your personal data
• Correct inaccurate information (especially important for shipping swim gear)
• Request deletion of your data, subject to legal requirements
• Object to or restrict certain processing
• Withdraw consent where applicable
• Lodge a complaint with a supervisory authority

7. Cookies and Tracking Technologies

We use cookies to enhance your experience when shopping for aquatic equipment:

• Essential Cookies: Necessary for processing swimwear orders and secure payments
• Performance Cookies: Help us improve our site for water athletes
• Functionality Cookies: Remember your preferences for swim gear shopping
• Advertising Cookies: Show relevant aquatic equipment ads (you may opt-out)

You can manage cookie preferences through your browser settings.

8. Children’s Privacy

While we sell learn-to-swim products, our website is not directed at children under 16. We do not knowingly collect personal information from children without parental consent.

9. Changes to This Policy

We may update this policy as we expand our aquatic product offerings. The updated version will be posted on our website with a new “Last Updated” date.

Thank you for trusting Blue by Ocean with your aquatic equipment needs. We’re as committed to protecting your privacy as we are to supporting your performance in the water.